T-Mobile Award Shows
I’ve had the privilege of working on over a dozen TV award shows for T-Mobile. While each sponsorship presents a unique challenge, the goal remains the same: to place the brand at the center of the conversation and maximize every opportunity to create meaningful engagements.
Below is a showcase of my work across different properties including the Billboard Music Awards, American Music Awards, Premio Lo Nuestro, Latin Grammy and more.
The Key To Success
T-Mobile owned the #BBMAs social conversation by partnering with Snapchat sensation DJ Khaled.
The sponsorship included broadcast integrations, a Snapchat takeover that included ads, filters and the first ever use of Spectacles by a brand.
Ellas Mandan
T-Mobile is all about breaking the rules and refusing to accept the status quo.
When activating Premio Lo Nuestro, we noticed that only 15% of the nominees were female artists. This inspired us to create a campaign were both artists and fans could celebrate the women who had impacted their lives.
The campaign went viral among female artists on the day of the show, with many celebrities organically joining in and amplifying the message.
Premios Perez
When tasked with launching T-Mobile’s Snapchat account, we knew we had to make a big splash. So, we teamed up with one of the platform’s most recognizable celebrity blogger, Perez Hilton.
We brought him to Premio Lo Nuestro where he hosted his own awards live from the magenta carpet exclusively on T-Mobile’s Snapchat.
At the moment this was the most successful brand account launch on Snapchat.