Libérate

Latinos often embrace superstition, especially at the start of the year where they’re eager to uncover what the future holds. With T-Mobile, they can look forward to a brighter future by breaking free from the limitations of their old wireless carrier.

We kicked off the campaign with a TV spot, followed by social media extensions including stories, carousels and reels.

This multi-platform approach ensured consistent messaging for T-Mobile while maximizing the audience reach and interactions across digital touchpoints.