Más Loud
Just like the new Corolla, Latinos are making bold statements, daring to change culture and leaving their mark wherever they go.
This 360 campaign spanned broadcast, music festival activations, a snackable social media series and even a stunt at the Corolla manufacturing plant.
Each element showed trailblazing Latinos across various industries from fashion designers, musicians, street artists and actors, all making a powerful impact in their fields.
A graffiti on the TV spot of the campaign inspired a whole movement in social media.
The campaign made it all the way to the production plant where the Corolla is assembled.