T-Mobile Music Festivals
A showcase of real-time content from various music sponsorship activations for T-Mobile, all produced, edited, approved and published within 6-8 hours.
These activations span major events such as Coachella, Lollapalooza, iHeartRadio Festival, TomorrowLand and Electric Zoo among others.
These projects have helped me to develop an immediate reaction skill sometimes in high-pressure environments, allowing us to consistently deliver relevant content even as things unfold in real time.
Magenta Moment at iHeartRadio Music Festival
As the main sponsor of the iHeartRadio Music Festival, T-Mobile maximized the property by partnering with performing artist Zedd.
We not only captured real-time content from his electrifying performance but also created a special in-show moment during his set, taking the sponsorship to the next level.
Music Freedom at EZoo
At Electric Zoo in New York City, T-Mobile hosted an exclusive party on the Hudson River, elevating the festival experience for fans. To top it off, T-Mobile’s CEO made a surprise appearance on stage with Above & Beyond during their main stage performance bringing with him some lucky fans, creating an unforgettable moment for festival-goers.
Club Magenta at Lollapalooza
To enhance the festival experience for its customers, T-Mobile introduced Club Magenta, an exclusive activation packed with perks, treats and exciting surprises for festival goers.
In addition, we captured the energy of the event and activation through a series of real-time TikTok videos, shot on a cellphone, allowing those at home to experience the fun and excitement of Lollapalooza.
Coachella Takeover
Coachella is the world’s most important music festival in the world, but it’s also the most saturated by marketers and advertisers.
To cut through the noise on social media and give those not attending a front-row view, we executed an influencer takeover at the festival by delivering real-time content that drove traffic to T-Mobile’s sponsored livestream. We generated millions of impressions and amplified the brand’s sponsorship beyond the festival grounds.
