Toyota Evergreen

I was entrusted with launching Toyota Latino’s Instagram account and developing the creative strategy for its content.

Understanding that Toyota’s followers share a passion for vehicles and car culture, we crafted a year-round content plan tailored to that love. We showcased the unique personality of each vehicle, from celebrating street car culture to highlighting epic road trips, ensuring the channel remained vibrant and engaging.

The channel's organic engagement and growth have been continuous since its launch.