Kims Data Stash

In partnership with Big Fuel, I had the privilege of working on the social media extension of T-Mobile’s Super Bowl campaign featuring Kim Kardashian, “Save The Data”.

 Using the hashtag #KimsDataStash, which was highlighted in the TV spot, we engaged fans on Twitter by responding with custom Kim Kardashian memes. By preemptively creating the memes ourselves, we took control of the online conversation before the Internet could. 

To date, this remains T-Mobile’s most talked about campaign on social media.