Let’s Dream Places

In 2020, as the pandemic unfolded, Toyota’s social media presence had gone quiet. The brand known for saying 'Let’s Go Places' paused, assessing both the global situation and corporate communication strategy.

We broke the silence with a powerful message, adapting Toyota’s iconic tagline to reflect the times. Through Instagram posts, we encouraged people to 'save their adventures for later' and stay home. 

This was the first time Toyota had ever allowed its tagline to be modified. The response was overwhelmingly positive that the client requested additional content to continue the message.