Tundra Endeavour

Toyota pulled off one of the most epic stunts in automotive history by having an unmodified Tundra tow a real space shuttle. 

In partnership with Saatchi & Saatchi, I contributed on the social strategy and content distribution for the Cannes award winning campaign #TundraEndeavour. 

I was responsible for creating real-time social media content on the day of the stunt, publishing live updates during the event and coordinating the campaign’s social community management when it aired on the Super Bowl.